A-List Asian Talent, Sold-Out Nights: Ticketmelon Powers 88rising Concerts in Bangkok

The Ask


88rising, the global music collective known for launching and championing Asian artists on the world stage, brought its top stars - Joji, NIKI, and Yaeji - to Bangkok across a series of standalone headline shows organized by Viji Corp. With each artist commanding their own loyal following, the challenge was to streamline ticketing operations for high-demand concerts, ensure smooth on-site flow, and support marketing-driven urgency around limited ticket tiers and sell-out timelines.

Solution Provided

Ticketmelon collaborated with local organizers to execute seamless operations across three major shows:

  • Joji – SMITHEREENS Tour (November 2022, Central World Live):
    Managed tiered ticketing for multiple sections including Early Entry, Standing A/B, and ADA access. Rapid ticket sell-outs required stable traffic control and payment processing under high load conditions.

  • NIKI – Nicole World Tour (September 2023, Union Hall):
    Delivered a mobile-first ticketing experience, mapped seating options, and implemented digital ticket scanning for tight entry windows. Sold out in minutes.
  • Yaeji – with a Hammer Live in Bangkok (April 2024, Voice Space):
    Supported a general admission concert with walk-in and online options. Advanced promotion coordination ensured strong turnout in a competitive festival season.

Key features across the shows included:

  • Real-Time Tiered Ticketing & Sold-Out Badge Displays
    Helped drive urgency and optimize conversions.

  • High-Capacity Entry Solutions
    Efficient QR scan systems allowed doors to open quickly and accommodate surges.

  • Localized Payment Options
    Enabled sales through Thai QR, credit cards, and international methods.
  • Marketing and Promo Readiness
    Ticket pages were optimized for artist-led drops and local partner campaigns, boosting visibility across social media and fan communities.


Results

All three shows reached full capacity, with Joji and NIKI selling out within hours. The organizer's team praised the frictionless entry process and transparent ticketing layout, while organizers highlighted the speed and reliability of Ticketmelon's tech stack during high-traffic launches.


Key Takeaways

From intimate venues to arena-ready acts, Ticketmelon's flexibility and resilience made it the go-to partner for leading headline shows in Bangkok. With localized systems and fan-first functionality, Ticketmelon helped global stars meet their Thai audiences with maximum impact and zero stress.