Enabling Seamless Festival Experiences: Ticketmelon’s Three-Year Partnership with Pelupo Festival

The Ask

Pelupo Festival, Thailand’s premier boutique music festival, set out to deliver an unforgettable experience for thousands of music lovers across three consecutive years. Held over two days in the scenic fields of The Fields at Siam Country Club in Pattaya, the festival features internationally renowned headliners and immersive art installations. Organizers needed a robust, all-in-one technology partner to handle digital ticketing, access control, vendor management, and cashless payments while offering a seamless guest experience from entry to exit.

Service Provided

As the official technology partner for Pelupo Festival since its inception, Ticketmelon powered the entire operational backend for the 2022, 2023, and 2024 editions. Our support included:

  • Digital Ticketing: Full-service ticketing setup, including tiered access for GA, VIP, and Premium Lounge packages.

  • On-site Check-in: Fast, secure check-in systems across multiple gates with real-time attendee validation.

  • Access Control: Zoned entry management for ticket tiering, including premium areas and backstage access.

  • Vendor Management: Streamlined coordination and onboarding of food, beverage, and merchandise vendors.

  • Cashless Payments: Integrated cashless wristbands for purchases throughout the venue, improving transaction speed and security.

  • Redemption System: Automated wristband and package redemption system tied to each ticket tier, ensuring efficient on-ground distribution.

Ticketmelon also provided operational consultation, staffing, and live support to ensure a smooth flow of attendees, reduced queue times, and accurate reporting.

Results

With Ticketmelon’s end-to-end technology and on-ground support, Pelupo Festival consistently delivered a premium experience across all three editions (2022–2024), welcoming over 10,000 attendees annually. Our integrated platform ensured:

  • Efficient Entry and Access Management

Our real-time check-in and zoned access control enabled thousands of attendees to enter smoothly, with significantly reduced queues—even during peak arrival windows. Tiered ticketing was enforced reliably across GA, VIP, and Premium Lounge zones.

  • Frictionless Vendor and Payment Operations

The fully cashless wristband system accelerated transaction speeds and reduced physical cash handling, resulting in increased average spend per head. Vendors benefited from faster service cycles and accurate, transparent sales reporting.

  • Seamless Redemption and Guest Perks

Automated redemption flows ensured that VIP guests and package holders received their perks promptly, improving satisfaction and driving premium ticket uptake.

  • Operational Clarity and Event Optimization

Organizers had real-time visibility into zone occupancy, entry trends, and vendor performance—allowing for agile decision-making throughout the weekend.

By combining operational expertise, integrated tech, and dependable on-site staffing, Ticketmelon helped elevate Pelupo Festival into one of Thailand’s most memorable and efficient live event experiences.

Key Takeaways

Ticketmelon’s long-term partnership with Pelupo Festival highlights the value of a unified platform that integrates ticketing, access, vendor operations, and cashless ecosystems. By supporting the event over multiple years, we’ve ensured consistent delivery, operational optimization, and attendee satisfaction—cementing Pelupo Festival’s status as a standout experience on Thailand’s live event calendar.