Personalized Launch, Powerful Impressions: Grab x Citibank

The Ask
Grab and Citibank joined forces to launch their latest co-branded credit card in the Philippines—a product aimed at tech-savvy, on-the-go consumers. The goal was to make a strong brand statement through a highly interactive launch event that reflected personalization, innovation, and rewards at every touchpoint.

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Service Provided
Ticketmelon was brought on to power the event’s digital backbone, enhancing the experience for guests and simplifying execution for organizers.

• Personalized Guest Check-In: Each attendee was welcomed with a custom on-screen greeting, creating a premium and thoughtful first impression.
• Activity Tracking & Points Collection: Attendees could participate in various event zones—each action earning them points in real-time via their wristband or QR code.
• Live Redemption System: Points earned could be redeemed instantly at designated reward booths, encouraging engagement and creating a satisfying feedback loop.
• Seamless Access & Flow: Our system enabled smooth guest entry, activity tracking, and reward logistics, ensuring the event experience was both organized and memorable.

Results
The event drew hundreds of guests and influencers, generating buzz across social media while providing attendees with a personalized, gamified journey through the credit card's features and benefits. Grab and Citibank successfully launched not just a product—but an experience.

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