For the 18th edition of the Honda LPGA Thailand, the organizers sought to deliver a seamless, secure, and elevated experience for golf fans attending one of Asia’s most prestigious tournaments. With thousands of spectators expected at the Siam Country Club Old Course in Pattaya over the four-day event, they needed a reliable technology partner to manage digital ticketing, enable fast entry, and control access across multiple zones, without the need for a physical box office.
Service Provided
Ticketmelon was selected as the official ticketing and access control provider for the event. We powered the complete end-to-end online ticketing experience, offering attendees the convenience of purchasing tickets in advance or at the event entrance using credit card or cash, all without the need for printed tickets or an on-site box office.
Our access control system supported multiple entries, allowing fans to move in and out of the venue across all four days of the tournament. Attendees enjoyed fast and secure check-ins via our digital gate scanning system, while organizers maintained complete oversight through real-time access tracking across different areas of the course, including general admission, VIP lounges, and restricted hospitality zones.
To further support the organizer’s promotional strategy, we enabled a BIN Promo feature, allowing them to offer special discounts for selected credit card brands. This feature not only boosted advance ticket sales but also provided detailed reporting for post-event reconciliation and reimbursement under agreed marketing partnerships.
Held from 2020 to 23 February 2025, the Honda LPGA Thailand featured top global talent, including defending champion Patty Tavatanakit, local favorite Atthaya Thitikul, Ruoning Yin, Brooke Henderson, and Yuka Saso. With thousands in attendance across four days, Ticketmelon’s system ensured smooth ticketing, efficient crowd flow, and minimal wait times.
Attendees appreciated the convenience of digital access and flexible on-site purchase options, while organizers benefited from operational clarity, zone-level control, and actionable insights via real-time reporting dashboards. The tournament concluded with overwhelmingly positive feedback from both spectators and stakeholders.
Key Takeaways
In premium, multi-day sporting events where fan experience and operational reliability are paramount, seamless digital access control and intelligent ticketing infrastructure are non-negotiable. Ticketmelon’s platform once again demonstrated its capability to deliver at scale, supporting real-time movement across zones, on-site cash and card purchases, and branded promotions for sponsors.
Now in a multi-year collaboration with Honda LPGA Thailand, Ticketmelon continues to be the trusted partner for ticketing and access control, setting a high standard for major live sporting events across the region.
