A Memorable Return: Ticketmelon Powers James Blunt’s Comeback Concert in Thailand


The Ask


After more than a decade away from Thai stages, internationally acclaimed singer-songwriter James Blunt returned to Bangkok as part of his “The Who We Used To Be” Asia Tour, sparking massive excitement among local fans. With a brand-new venue, the organizers needed to ensure a smooth, secure, and premium concert experience, so organizers partnered with Ticketmelon to provide an end-to-end ticketing and access control solution.


Held at the newly renovated Idea Live, Southeast Asia's newest entertainment venue at Bravo BKK, the concert marked one of the venue’s first large-scale international music events. Ticketmelon delivered a fully integrated event tech stack, including:

  • Digital-First Ticketing
    Mobile-friendly e-tickets with personalized QR codes enabled fast, secure admission, with clear segmentation by ticket tier (VIP, Premium Seating, General Admission).


  • Precision Zoning & Access Control
    Audience access was segmented using custom-configured entry lanes to match the Plenary Hall’s layout, ensuring structured crowd movement and security by zone.

  • Frictionless Check-In
    Real-time QR scanning allowed thousands of fans to enter quickly and efficiently, minimizing wait times and congestion.

  • Venue Familiarization & Hardware Setup
    Ticketmelon’s team conducted site walkthroughs and layout mapping to optimize the placement of access equipment and signage, critical for a new venue hosting its first major international concert.

  • Real-Time Operational Analytics
    Organizers used Ticketmelon’s dashboard to track check-in volumes, peak crowd times, and zone density, enabling on-the-fly adjustments and staff coordination throughout the event.

The Results


James Blunt’s Bangkok concert was a smooth success.
Fans praised both the artist’s performance and the smooth operational flow, with many taking to social media to celebrate the night as “memorable” and “long-awaited”. Thanks to Ticketmelon’s integrated ticketing, access control, and real-time support systems.


Key Takeaways


James Blunt’s return to Bangkok, underscored Ticketmelon’s ability to support high-demand international acts, even in unfamiliar or newly launched venues. By combining robust technology with expert on-site support, Ticketmelon enabled a smooth experience for fans, artists, and organizers alike.


From new venues to legacy arenas, Ticketmelon continues to deliver scalable, professional solutions for world-class events across Southeast Asia.