Where Legends Meet Loyalty: Ticketmelon Powers Battle of the Reds Thailand 2024


The Ask
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Held at Bangkok’s iconic Rajamangala Stadium on June 15, 2024, Battle of the Reds Thailand united legendary players from Manchester United and Liverpool for a highly anticipated football match. More than just a game, it was a nostalgic fan experience, drawing thousands of football lovers to witness history in action. To manage the high volume of multi-tier ticket sales, walk-ins, and stadium access with zero room for error, organizers turned to Ticketmelon as their end-to-end ticketing and on-site operations partner.


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Solution Provided


Ticketmelon delivered a comprehensive solution that catered to both fan engagement and stadium-scale operations:
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  • Advanced Ticketing Infrastructure
     Supported multiple ticket tiers including VIP and Fan Zone, with assigned seating and bundled perks.

  • Secure QR Code Entry System
     Enabled rapid check-ins at all stadium gates, minimizing congestion during peak arrival hours.

  • On-Site Box Office & Walk-in Support
     Staffed physical ticket counters for last-minute sales, redemptions, and customer inquiries on match day.

  • Local & International Payment Support
     Accepted Thai QR payments and international cards to streamline the purchase process for all fans.

  • Integrated Fan Communications
     Embedded key event information, terms, and updates into the ticketing journey for enhanced clarity.


Results


The event achieved an impressive turnout, with thousands of fans enjoying fast entry, smooth access, and a memorable night of football nostalgia. Ticketmelon’s unified platform ensured seamless ticketing and in-venue operations, reinforcing the brand’s capability in both fan-focused and large-format sports events.

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Key Takeaways


Battle of the Reds Thailand 2024 exemplified the fusion of sport and sentiment. Whether fans came for the love of football or the chance to see legends live, Ticketmelon ensured their journey - from purchase to pitch-side - was flawless.
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