Powering Premium Esports Events: Ticketmelon’s Strategic Partnership with Riot Games for Valorant Thailand

The Ask

Following a successful collaboration for a major Valorant event in Indonesia, Riot Games was in search of a trusted ticketing and access control partner for its next high-stakes live event—Valorant Champions Tour (VCT) Thailand. As one of the biggest esports tournaments in the region, the event was expected to draw thousands of passionate fans and feature intense competition across multiple days. Riot Games needed a partner that could deliver a high-performance ticketing platform and reliable access control to manage high-volume attendance and provide a smooth, secure fan experience.

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Service Provided

Ticketmelon was selected as the official ticketing and access control provider for the Valorant event in Thailand. Our solutions were deployed to ensure Riot Games could offer a frictionless digital experience for their fans and operational efficiency for their event team. Services included:

• End-to-End Digital Ticketing: Setup of a responsive ticketing platform with tiered ticket types, real-time inventory tracking, and customer support.
  
  
• On-site Check-In & Scanning: Fast, high-capacity scanning setup to handle surges in crowd entry during peak times, minimizing queue times.
  
  
• Access Control Management: Implementation of zone-based access permissions, including general spectator areas, VIP lounges, press/media zones, and team facilities.
  
  
• Operational Support: On-ground team provided technical assistance and worked closely with Riot’s event crew to maintain flawless execution throughout.

A key part of this strategy involved a partnership with UOB credit card holders, who gained access to a presale that was incorporated before the public sale to attract fans. This gave the partner significant exposure by being part of a major event.

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Results

Held in Thailand with thousands of attendees over several days, the Valorant Champions Tour event brought together top teams and fans from across Southeast Asia. Ticketmelon’s technology enabled efficient and secure entry for all guests, with minimal delays even during peak periods. Controlled movement between designated zones ensured that team, VIP, and media areas remained protected and organized. The user-friendly ticketing platform supported high ticket conversion across mobile and desktop, while real-time data provided Riot Games with actionable insights into check-in rates and access point performance. The event received overwhelmingly positive feedback for its professional execution and elevated fan experience—further solidifying Riot’s growing live event presence in the region.

Key Takeaways

For esports tournaments like Valorant Champions Tour, where passion runs high and logistics are complex, the right ticketing and access control infrastructure is essential. Ticketmelon’s role in Riot Games’ Thailand event showcases how agile, tech-forward solutions can elevate the fan experience and ensure operational precision. Having supported Riot in both Indonesia and Thailand, Ticketmelon continues to be a reliable partner for global gaming leaders entering Southeast Asia’s competitive live event space.