Running for a Cause: Ticketmelon Powers Vietnam’s First Skechers Friendship Walk

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The Ask‍

The Skechers Friendship Walk, a globally recognized fitness and community initiative, made its Vietnam debut with a meaningful twist: this wasn’t just a race - it was a movement for friendship, wellness, and giving back. Hosted in Ho Chi Minh City, the event marked Skechers Vietnam’s first-ever mass participation sports event, aiming to rally thousands of participants around fun, fitness, and philanthropy. To ensure seamless ticketing, crowd flow, and participant experience, organizers needed a robust event technology platform capable of handling everything from registration to race-day access for a wide-ranging audience that included families, youth, and casual runners. A key part of the mission was to support Operation Smile Vietnam, a charitable organization that provides free surgeries for children with cleft conditions - making precision, professionalism, and accessibility essential.
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The Solution

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Ticketmelon was chosen as the official ticketing and check-in solution for the Skechers Friendship Walk Vietnam, delivering an end-to-end platform tailored for large-scale, public-facing outdoor events:

• Digital Registration & E-Ticketing
  Participants registered online and received personalized QR-coded tickets, reducing manual processing and eliminating paper waste.
  
  
• Segmented Ticketing Options
  Flexible ticket types allowed registration by category (individuals, families, walkers, runners), making the event inclusive for all demographics.
  
  
• QR-Based Check-In System
  On-site check-in was conducted through fast-scanning mobile tools, allowing thousands of participants to enter smoothly without long queues.
  
  
• Volunteer-Friendly Access Tools
  Event staff and volunteers used Ticketmelon’s user-friendly mobile interface for real-time check-in validation and flow management.
  
  
• Operational Support & Setup
  Ticketmelon’s on-ground team ensured smooth technical execution providing set-up assistance, live support, and crowd flow oversight throughout race day.
  

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The Results
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The Skechers Friendship Walk Vietnam drew a diverse, high-energy crowd eager to walk for wellness and a charitable cause. Ticketmelon’s streamlined tech enabled a smooth registration and entry experience, reinforcing the event’s friendly, community-first vibe while keeping everything running on time.

More importantly, a portion of the proceeds supported Operation Smile Vietnam, contributing to life-changing surgeries for children in need. Ticketmelon is proud to have helped deliver an event that combined health, happiness, and heartfelt impact.

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Key Takeaways
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Ticketmelon’s platform proved its agility in handling non-traditional events like outdoor fun runs, offering scalability, simplicity, and speed for both organizers and attendees. The Skechers Friendship Walk Vietnam shows how smart ticketing and access technology can power not only smooth experiences, but also social good.
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From music to marathons, Ticketmelon is trusted across Asia to bring together community, tech, and purpose.

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